Usability Testing


OUR SERVICE


Too many websites unintentionally let users down, who leave and never come back. A poorly designed and user unfriendly website could be the main reason for failure.

Imagine a showroom where products are in a mess and assistants are hiding. Far from ideal? We have the latest industry standard tools and techniques to find the flaws and have the confidence to give you recommendations for a user friendly, smooth and effective website that sells and makes people come back. See our super successful usability testing for Fitness Footwear in our Clients Page and you will want to call us quick!

Fourth Monkey delivers:
  • Comprehensive report on the usability study findings
  • A supporting presentation to view and discuss the report
  • Feedback on successive improvement and change

To get the most out of your usability testing please call us now on 01582 807339

Usability testing is the process to evaluate how the website performs against the users persuasion, emotion and trust (PET), the three critical factors for creating successful online interactions. This testing involves a set number of tester users who will perform specific tasks within the website. Their action and time taken to finish the task will be recorded and later analyzed to determine participants satisfaction as well as finding the design and coding errors.

In short, usability testing refers to the discipline of methods, measurement, and principles of a product’s efficiency, elegance, and usefulness. The objective of usability testing is to provide a comprehensive assessment of the business’s website in areas of site usability.

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In the first session we use a Semiotic Card-Sorting Protocol which has three stages:

  • 1st stage: user initiated
  • 2nd stage: facilitator moderated
  • 3rd stage: card-sort de-brief

In the second session a Walk Through Approach is used to determine the ease for users in completing a specific task.

In the third session a questionnaire is designed on the test group’s initial impressions of the site’s content.

We then analyze the recorded data to create an extensive report on test findings

Finally, we make critical recommendations for your site to be the perfect online interaction program.

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Price starts from as low as £500 depending on the website, test duration, participants and reporting requirements.

Why us?
A poorly designed and coded website can jeopardise your online business. We not only help you by recommending the vital changes, our web development team can also carry out a cost effective and efficient implementation of the suggested changes.

Call us now on 01582 807339 or visit contact page to drop us a line.

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